Embark on a sporting journey with Universal Sports, the leading national distributor of renowned global brands in Malaysia. Since unveiling our premier retail outlet in 2023, we’ve embarked on an exciting chapter in the Malaysian sports scene. With an extensive network of over 100 dealers nationwide, we’re dedicated to expanding our offerings and introducing a diverse range of top-notch sporting brands to the market.

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In 2024, Universal Sports proudly distributes not only VICTOR, the global leader in badminton, but also other prestigious brands. We now represent Diadem, America’s fastest-growing tennis and pickleball brand, and Warrix, a prominent Thai sports manufacturing company.

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Expanding beyond distribution, we are proud to introduce our very own sports facilities — Pickle Crown, a premier venue dedicated to the fast-growing sport of pickleball, and Smash Arena, a high performance badminton facility designed for players of all levels. These facilities reflect our mission to support active lifestyles and provide top-tier environments for training, recreation, and competition.