KUALA LUMPUR, 7 & 8 April 2026 - Universal Sports Sdn. Bhd. (USS) hosted the VICTOR Product Showcase 2026 at Mid Valley Office (Menara IGB), bringing together industry leaders, brand partners & dealers to explore the latest innovations & celebrate shared milestones, highlighted by the presentation of the VICTOR Sales Growth Award & VICTOR Excellence Dealer Award. Taking center stage, Universal Sports’ flagship brand VICTOR unveiled its Q3 2026 lineup - from high-performance r

On 12 April 2026, MILLS brought its community-driven initiative to life with the MILLS Running Clinic, held at Bukit Jalil National Stadium. Designed to go beyond the typical group run, this session focused on equipping runners with the fundamentals needed to move better, train smarter, and build confidence on the road. Led by former Olympic athlete and sprint coach Nazmizan Muhammad, the clinic gathered a diverse group of participants. From beginners taking their first steps

Run With MILLS series continued its journey on the ground, connecting with emerging running communities through a series of activations in Melaka. This edition brought the team together with Merlimau Runners Crew (MRC) and 1 Krubong Night Runners (1KNR), two local groups known for their strong community spirit and consistent presence on the road. Spanning both early morning and night sessions, the activations offered runners the opportunity to experience MILLS running footwea

In February 2026, the Run With MILLS series continued its momentum as the MILLS team headed south for a series of shoe trials with key running communities across Johor. Collaborating with Hybrid Culture and Team Treximo in Johor Bahru, The Zenith Runners in Kulai, and R.I.M.T. in Kluang. The activations brought MILLS running footwear into diverse real-world environments shaped by different routes, paces, and training styles. Each session emphasized hands-on performance testin